Animation of a top hat going flat and popping up

RELENTLESS RISK TAKERS

THE STORY AND SPIRIT BEHIND OUR BRAND

The word Flat Hat was coined in the early days of aviation. Legend has it that one especially daring young pilot flew his aircraft so low that his landing gear crushed an onlooker’s top hat. “Flat Hatting” soon became the term used to describe the unauthorized, not quite by-the-book flying that almost every pilot engaged in. Sure it often resulted in the pilot being reprimanded or ‘put in hack’, but that kind of boldness can’t be grounded. We feel that same spirit is what drives us all to push ourselves and test our limits in whatever activity or sport we choose. The thrill was worth it … and we bet you agree.

OUR FEARLESS LEADER

MIKE SADLER, FOUNDER OF FLAT HAT, IS NO STRANGER TO ADVENTURE.

Meet Mike

YOUR LIFE, YOUR STYLE.

FLAT HAT IS FAR MORE THAN A BEER BRAND.

Flat Hat is a community of active challenge seekers who love to push their personal limits and explore what’s possible. We’re all about steady-hands, high stakes fun grounded in a strength of character that sets us apart. We need a goal, not an audience … and we want to get there on our own terms.

YOU SAID YOU WOULD. YOU DID. CHEERS TO YOU.

FORTUNE FAVORS THE BREWED

About the Beer
Flathat American Lager Logo

ARE YOU 21 OR OLDER?

Sorry, you must be at least 21 to enter.